How to write a press release to launch a new product

Make it easy for people to learn more about your product with free trials, downloads, product videos, and demos. I believe the press release was successful because we let readers know that we too are like them and that was the reason behind developing the app.

I am not saying every news outlet will use your exact lead, or even publish the release in full, but it does give them a good idea of how they might approach your story.

How To Write a Press Release, with Examples

Keep the release rolling. Apple is a master of this technique. Examples of lighter weight news updates you could write are: Make your target audience clear.

While press releases are generally sent to members of the news media, they can also be useful ways to communicate company news to other stakeholders, including employees, customers and stockholders. An effective press release takes time and effort in order to be put together correctly.

With its variety of features, the new [name of product or service] provides [main benefit of new product or service]. The following approach has worked pretty well for him and has resulted in media coverage from TechCrunch, Forbes, Fast Company and many others.

Of course, that makes it tougher for brands to get noticed by traditional means of media outreach. If the media has written about your company before, be sure to include those previous contacts as well. What Is a Press Release?

What made this press release successful was the intersection of the exclusivity of the announcement there were only a select few companies who were made official Shopify Plus partners in the first round, and we were one of themthe fact that it was newsworthy, and having a great partner tied into the announcement itself.

Last but not least, always include relevant contact information so you can be reached by potential consumers, partners, representatives, and anybody else interested in the contents of your press release.

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How to Write a Great Press Release

Today, the pace of news is limited only by the speed of light. The first two have a little biz-blab in them, but are still reasonably effective. I discovered that the first crossword puzzle was published and that Robert Mondavi was born parking a wine special in the tavernamong other exciting happenings, including the institution of the dreaded federal income tax.

What I do instead is write a very short paragraph explaining my announcement, just a couple of sentences long. For a product release, like the free ebook mentioned in this example, readers want to know who the intended audience is and how the product will benefit them.

You like the freedom of being able to do anything you want. Although they might have a smaller audience they are usually more engaged and can really help you reach the right people. Second, it inspires confidence within the people reading your press release. Death of the Press Release.

Continue in subsequent paragraphs to include more detailed information that supports the lead paragraph, including product descriptions.

How to Write a Press Release for a Product

Some examples include creating a funny video, doing a stunt centered around an industry event, publishing a survey that supports the value of your product, or creating an interesting infographic that describes the need for your product.

The sky is the limit - anything goes. These folks are also great resources to talk to analysts about your offering pre-launch. Luckily there are plenty out-of-work reporters out there right now. Whatever your angle is, keep in mind to make a clear point, that is wrapped in a compelling story.

Scheduling calls with these folks takes time so do this early. A press release often includes details about the announcement, quotes from company officials and instructions for getting more information. Write it like a reporter would write it.

Explain why your post is interesting. We sent out the press release, and the media loved the story that Jennifer Aniston beat J-Lo. For example, a company might write a press release after releasing a new product, to share the results of a quarterly earnings report or to announce that a new CEO has been hired.

The release should be written in an informative, confident tone and are designed to give journalists a story angle that will result in positive media coverage.

How to Write a Press Release to Launch a New Product

Is it stay-at-home moms or college students? Send personalised emails to journalists If you decided not to give the scoop to a certain blog you can still let journalists know about your announcement before you actually make it public.

The press release worked, and worked well. Invest the time to write compelling briefing requests. Write in an easy-to-read style, avoiding jargon and acronyms that might confuse the reader.This Launch Press Release can be used to let everyone know of the launch of your new product.

Download Free Version (DOC format) Download Entire Collection for $ [Company] Announces Launch of [New Service or Product] All-new [product/service] offers [main benefit] Press Release New Product Download Template We know how hard it can be to write - we've all been paralyzed by the blank page.

Launch Press Release

But the truth is, anyone can write well. It's just a question of process. We are a team of technologists. How to Write a Great Press Release. "Press releases are, such as the launch of a new product or the opening of a new location," said Cara Downs.

A product press release is critical to inform journalists and customers about your exciting new offerings. A professional document designed to be picked up by reporters, a press release is a fantastic way to drive attention to your new product and create a social dynamic that’s ripe for sales.

When a company launches a new product, it's important to get the word out to consumers, investors and other stakeholders. One way to spread the news is to write a press release announcing the product's launch.

Five ready-to-use news release templates Product launch Use this template to outline your product launch in a proven format that explains your product's benefits.

Build newsrooms, write and edit news, publish press kits, manage contacts, pitch the media, and get automatically generated reports - in one tool.

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How to write a press release to launch a new product
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