What are the factors that influence the marketing mix? All these functions are considered in planning a marketing strategy, and any one may be enhanced, deducted, or changed in some degree in order to create the strategy necessary to efficiently and effectively sell a product.
The 4 Ps stand for product, price promotion and place. There are five marketing communications to put into the mix: Nokia is leader in the market to launch Nokia marketing mix place handset and it is in the leading position in manufacturing of handsets in the market.
All the other three are expenses incurred.
The reformulation of distribution strategy helped boost sales and increased market share as well. The clients can contact with the franchise to buy the latest models of this mobile phone company or they can also contact with retailers, who buy mobile phones from these franchises.
Thanks to the leaked photos and technical specifications, it became the most anticipated gadget of all times. The marketing elements center around four distinct functions, sometimes called the Four Ps: But it has to carry out analysis in the market to know the trend of the customers and check the latest technology, which they add in this handset.
Just by reading the name of the handset, one gets a broad idea what the phone looks like or whatits features are. Definition of marketing mix? The business should consider how much money is to be spent on marketing. It is an International Nokia marketing mix place strategy that requires adjustment for each new geographic market segment.
The marketing mix can be used as a response the actions of actions of competitors in the market. The business should continue to carry out market research as the business grows, as the needs of customers change over time.
Each device has its own unique feature which differentiates it with another model. Consumers are more attracted by names because they can thus easily relate to the features of the phone.
The mobile phone of Nokia are good for the poor, middle, lower middle class and they can easy to buy and use it for long time as it has wonderful hardware and software in the handsets. On September 22,Nokia acquired Sega. It should also take into the consideration the probable reaction from the competitor to the pricing strategy.
This may include introducing a rival product or matching new prices. The clients believe in the durable and reliable handsets of this mobile phone company and they want to check it with detail. The price must take into consideration the appropriate demand-supply equation.
Price - discounts etc. Nokia comes up with different innovative designs such as flip sets, flat sets, slide sets, touch phones, etc. Nokia is introducing a range of new handsets in Indian market for every income sector. It did not have to do much to promote its iPhone. Every month the market sees at least a dozen new handsets from an equal number of manufacturers.
Sharuk khan is hired by Nokia to permote its products. The mobile phones of this company have great resale value and they are also added with durable software, which can help the clients to carry out different business activities.
In the right place. Return on Investment The company spends amount on the manufacturing of the handset. What is Coca Colas marketing mix? Place - geographical location etc. These phones are not packed with heavy multimedia features like the N-Series; still they are selling like hot cakes.
Nokia from the very start has relied on numbers rather than names. Various models of Nokia cell phone.3 by: sumeet patel marketing mix: 4 p’s of nokia 1.
PRODUCT Nokia’s products vary a lot because the company has a number of series of Smartphone such as Nokia Lumia, Nokia Asha, as well as feature phone series. Product design also varies; the company has touch screen products, classic button phones, as well as slide sets.
Marketing Objectives. Nokia is going to announce its new and latest models of the mobile phone with latest technology. The company is conducting the research work in mobile market and it is analyzing the demand of the customers and the new technology, which is now used in the manufacturing of the handsets.
The Marketing Mix Strategies 1. Product Nokia's main product is mobile phone and it has a wide range of product portfolio including over a hundred devices.
The marketing mix of Nokia discusses the 4P’s of Marketing in Nokia. Nokia is regarded as one of the leading handset phone providers in India. Its success in this particular industry is pegged on numerous elements one of them being their approach in implementing the marketing mix.
(Nokia, people and culture) Marketing mix In order to understand which strategy Nokia has used to achieve its objectives of regaining lost ground in the smartphone market, I will look at the marketing mix of the company. Marketing Mix of Nokia Why it Reaches the Young Demographic The product, which I have chosen for this assignment, is the mobile phone NokiaDownload