Short case studies on marketing mix

The session plan for a B-School course is likely to be more effective when there is a balanced mix of cases and caselets, along with other pedagogical tools. Caselets are a convenient teaching aid in such special situations.

This helps the learner obtain a deeper understanding of all the relevant factors in a particular problem situation as well as gain insights into the finer nuances of a topic in a particular field of management. Short Case Studies Caselets, or short cases, are increasingly used as teaching aids, both in B-Schools and in executive education programs.

The company is primarily known for its burgers. The basic objective of a caselet is to allow the learner to apply ideas and insights from theory to the real-life issues and problems contained in the caselet. Being brief and focused on a specific topic, a caselet is a useful supplement to a lecture.

Occasionally, the company uses direct marketing, such as for corporate clientele, local governments, or community events and parties. Teaching Approach Caselets are an important teaching aid for the faculty to adapt the teaching style to the needs of the situation. A review of marketing mix: Some of these restaurants also manage kiosks to sell a limited selection of products, such as sundae and other desserts.

Facts A discussion leading to managerial decision-making is based on the interplay of facts, logic, and opinion. A Portfolio Approach The session plan for a B-School course is likely to be more effective when there is a balanced mix of cases and caselets.

Furthermore, customers can place their orders through the Postmates website and mobile app. In diversifying its product lines, the company satisfies market demand, improves its revenues, and spreads risk in its business.

The aim is to use prices to maximize profit margins and sales volume. Among the 4Ps, this variable focuses on marketing communications with target customers.

Logic and Opinion vs. The use of caselets is gaining popularity as a pedagogical tool in management teaching and executive education. A caselet, being brief and focused on the core issue, usually provides only the relevant facts.

At present, customers can purchase other products like chicken and fish, desserts, and breakfast meals. The different ways in which caselets aid the learning process are described below.

Moreover, there may be a need to customize the teaching aids, keeping in mind the target audience. In short, while cases may be used as a substitute for lectures, caselets may be used as a supplement to lectures.

International Journal of Business and Management, 4 9 To develop a caselet for classroom discussion, the faculty need not spend much time due to its focused approach and brevity. However, it should also be made very clear to the learners that in real life, such a precise statement of a problem would be an exception rather than the rule.

Caselets are quite suited to fulfill these requirements. For instance, if a faculty member intends to focus only on the finer nuances of the bidding process in e-procurement, a caselet can be quickly developed on reverse auctions in the steel industry.

Case Study

Caselets are similar to case studies in that they may either describe a sequence of events or put forth an issue or problem that requires decision making. For example, customers can purchase a Happy Meal or an Extra Value Meal to optimize cost and product value. Specificity and Timeliness A caselet helps the student to relate abstract models and theories to concrete situations and practical experience, and this makes the job of a faculty in the classroom easier.

In such situations, a comprehensive case study may not be able to achieve the intended results. Executive Education When a faculty member or trainer conducts executive education programs, there is a need to condense the entire learning experience into the limited time available.

For instance, a set of three caselets on segmentation could cover three different sectors — consumer goods, industrial products, and services.Category: Case Study» Cases in Operations created 2 year(s) ago - updated 2 year(s) ago by Nilanjan Ghosh 0 comments, views The connectivity of rural roads is a key component of rural development in any country around the.

Case Studies: Most Recent. Access thousands of our most recent online marketing resources here. Select any of the popular topics below to narrow your search.

McDonald’s marketing mix or 4Ps (product, place, promotion and price) are analyzed in this fast food service restaurant chain business management 4P case study. Here is MarketingSherpa's catalogue of free marketing case studies. The most recent case studies are listed first and summaries are available for easy browsing.

Short Case Studies Caselets, or short cases, are increasingly used as teaching aids, both in B-Schools and in executive education programs. Being brief and focused on a specific topic, a caselet is a useful supplement to a lecture.

Marketing Management ICMR Case Collection provides teachers, corporate trainers, and management professionals with a variety of teaching and reference material.

Marketing Management Short Case Studies

The collection consists of case studies and research reports on a wide range of companies and industries - both Indian and international.

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Short case studies on marketing mix
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